[On a formatting note: I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
2. Children of Men (2006)
Quick check...yep, still makes me cry. Even divorcing myself from how much I loved the film itself, I have to rave about the construction of the trailer. The premise is laid out immediately and simply, the chaos depicted, the hopelessness ... and then out of the chaos comes the girl. The music is stellar not once (the orchestral version of "Gimmie Shelter") but twice (the Sigur Ros song). ...Sorry, I just watched it again and got goosebumps. Just amazing.
Awesome trailer attributes: cool song/score

VS.
7. The Village (2004)
Once again, a Shyamalan trailer that promised terrifically creepy, atmospheric terror and ultimately masked an infuriating sack of crap. But come on, this trailer was fantastic. Even now, knowing what I know, I wonder if maybe I watched it again, it would live up to this promise. Loved the list of commandments, love how in two and half minutes the color red becomes exactly the kind of evil harbinger the movie says it is, love Judy Greer hiding beneath the floorboards. God, now I'm just mad at M. Night Shyamalan again.
Awesome trailer attributes: masking crap; creep-tastic


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